CV tips for Sales and Marketing

It seems a given that those in sales and marketing should naturally be able to craft the perfect CV to market themselves and sell their skills to the highest bidder. But marketing yourself isn’t always as easy as it seems - so what’s the secret?

Walk the talk

Great communication is one of the key skills that recruiters will be looking for when hiring in this industry, and your expertise in this area should be clearly conveyed in your CV.

  • A great place to do this is in your personal statement, where you can include a glimpse of your personality and demonstrate why it’s perfectly suited to sales or marketing.

  • Highlight in your skills list and accomplishments that you can communicate professionally with anyone, about anything, in any way. This includes digital as much as good old fashioned face-to-face communication.

  • Aim to use industry-appropriate language and terminology in your CV. This is not a general audience: people reading it will definitely know what SEO means.

Sell yourself. Just do it.

It can feel so difficult to pinpoint just the right sweet spot between showing off and selling yourself professionally, but it must be done.

To help sell yourself, write down your work history and from there whittle it all down to discover why you form such a unique package of skills, experience, characteristics and more. That package is your main selling point. Will your analytics experience appeal to the recruiter, or your exceptional performance in a significant social media campaign? Read the job description and decide.

Consider this a targeted marketing approach

Still struggling? Try an objective approach and turn this whole exercise into your own personal marketing strategy.

  • When listing your skills, boil it down to those which most apply to the role, not a full, unedited overview of all the things you’re great at (hint: read the job description again).

  • Prioritise skills relating specifically to the advertised role, then include supporting roles as needed.

  • Then, add experience at using specific platforms or tools that relate to those skills, even if that software is rare. You never know what could catch the recruiter’s eye.

  • Is the role you’re applying for a general or very specialised position? Structure your skills list again to suit the relevant scenario (but leave your work experience in chronological order).

  • Don’t forget: Keywords, keywords, keywords – to ensure your CV hits all the right buttons online.

Stand out with your personal marketing material

Given that standing out from the rest is really what marketing and sales is all about, you should make an effort to do exactly that in your CV. This means making your piece of paper more visually appealing than the others.

  • Use a slightly more creative (but still professional) format, such as columns, or simple graphics as your distinctive brand.

  • Introduce a bit of colour. However, less is often more, so one or two colours rather than a full rainbow is recommended (keep the text black or dark grey for ease of reading).

  • Mix your fonts for headings, sub-headings and main text but, again, subtlety is key.

Link it up

In today’s digital society, there’s no need to include a long list of numbers or explanations of achievements when you can simply link to it all. What should you include?

  • Websites or other platforms you’ve created, worked on or successfully promoted and grown.

  • News stories or articles about a product or project that you helped rise into the stratosphere.

  • Your own professional social media platforms, which of course you have updated and packed with loads of interesting industry-relevant material, discussion and comment.

Show them the numbers

Even numbers can be exciting when used in the right way. In your CV, include figures to:

  • demonstrate how your work has grown site traffic or otherwise positively influenced social media campaigns or increased email subscribers

  • include sales targets met or exceeded, significant increases, awards and records, or new markets generated and targeted, and relationships built with clients and customers

  • include a short summary of strategies used to reach these achievements, particularly if the job description specifically calls for these skills.

Don’t forget to incorporate this into your all-important covering letter or email – the first impression you give.